MDR Jump
Due to diminishing listenership, this approach was reevaluated and changed to instead appeal to 20–49-year-olds in August 2011.[3] The new programming put a stronger focus on information more specifically tailored to its regional audience, as well as an expanded selection basis for its range of featured music, which now also included songs from the two previous decades, rather than just the current Top 40.[3] This new direction proved to be successful; as of 2019, MDR Jump is the seventeenth most popular radio station in Germany.Within the territory of former East Germany, it is only surpassed by MDR Sachsen [de].[6] Apart from the station's usual selection of music, this show frequently hosts various call-in segments, usually centred around some type of prize competition, as well as segments produced by external contributors.