It follows the adventures of the teenaged boy and pirate captain Monkey D. Luffy, whose body gained the properties of rubber after he accidentally ate a supernatural fruit, as he travels the oceans in search of the series' titular treasure and organizes a diverse crew, named the Straw Hats.[2][3][4] English localization began in North America, where Viz Media currently serializes One Piece in the Shonen Jump digital vault simultaneously with Japan.It originally published its English language adaptation of the series in the now-defunct monthly print anthology Shonen Jump starting with the magazine's launch in November 2002.[8][9][10] In the United Kingdom, the tankōbon were published by Gollancz Manga, starting March 2006,[11] until Viz Media took over after the fourteenth volume.[15] However, as announced in July 2009, Viz Media increased that number to 53 by June 2010, using an accelerated publishing schedule of five volumes per month during the first half of 2010.