He then moved on to Calvin Klein in 1990 where he was appointed head of menswear design and oversaw the launch of the men's collection and the cK brand.[9] Made famous by a series of 1992 print ads featuring Mark Wahlberg,[9][10] they have been called "one of the greatest apparel revolutions of the century.In 2014, he partnered with Monte Lipman's Republic label to launch John Varvatos Records, initially signing the Zac Brown Band.The ad campaigns for the main collection, shot by Danny Clinch, have featured such musicians and bands such as Iggy Pop, Alice Cooper, Velvet Revolver, Chris Cornell, Dave Matthews, The Roots, and Green Day.In September of 2023, Varvatos was appointed Chief Design Officer of Under Armour, a publicly traded US performance apparel company founded by Kevin Plank.Varvatos had first received accolades from the Council of Fashion Designers of America (CFDA) in 2000 when he was honored with the Perry Ellis Award for Menswear.
Bottle of
John Varvatos VINTAGE
Model wearing items from the
John Varvatos Collection
of Fall/Winter 2010/11