Jean Firstenberg
[3] Before AFI, Firstenberg worked as a program officer at the John and Mary R. Markle Foundation in New York City.[4] Firstenberg served as president and CEO of the American Film Institute from 1980 to 2007.During her years at AFI she saw the institute gaining the campus of Immaculate Heart College in Los Angeles and to the AFI Conservatory being accredited by both the National Association of Schools of Art and Design and the Accrediting Committee of Senior Colleges and Universities of the Western Association of Schools and Colleges; to AFI's embrace of digital technology, and to the opening of the AFI Silver Theatre and Cultural Center.[5][8] She also saw the AFI move away from the film preservation business,[5] and in 2002, the institute attempted to enter the market for pre-Oscar awards ceremonies and found their televised show poorly attended, lacking in stars and discontinued due to low ratings.In 2017, BECOMING AFI: 50 Years Inside the American Film Institute, written with James Hindman, was published.