The name chosen for the school was met with widespread interest and approval, as 1968 was the bicentennial of the commencement of Captain Cook's voyage on the Endeavour into the south seas of the Pacific.The James Cook High School crest was originally a broad shield design with a gold heraldic ship with full white sails and red pennants in the centre.'Endeavour' implies: a goal to be striven for, strength of character, a determined, unrelenting effort which never slackens in spite of initial failures, the hope and faith to face new challenges, to surmount new obstacles, and above all, the giving of our best in all the activities of life, whether they be moral, social, cultural or academic.According to a 2021 ERO report,[2] the school's ethnic composition includes over 40% who identify as Māori and 45% who are from Pacific heritage.Samoan, Tongan and Cook Islands Māori students make up the largest Pacific nation groups.