[1] D'Cruz established herself as a leading actress in Telugu cinema with successful films including Pokiri (2006), Rakhi (2006), Munna (2007), Jalsa (2008), Kick (2009) and Julayi (2012).[3] D'Cruz expanded to Hindi cinema in 2012 with Anurag Basu's comedy-drama Barfi!, for which she won the Filmfare Award for Best Female Debut.Subsequent photo shoots and ramp shows led to a second portfolio the following year, which landed her advertisements from Electrolux, Emami Talc and Fair & Lovely.She recalls that during filming she felt "pressured ... almost cried and didn't want to go further", but went ahead after her mother encouraged her, giving her "the lecture of a lifetime [...] at 3 am."[19] Devadasu became the year's first commercially successful Telugu film, eventually grossing around ₹140 million,[20] whilst earning D'Cruz the Filmfare Award for Best Female Debutant.She received favourable reviews for her performance as Satya, a college student who is on the run from the home minister's crooked son by whom she is targeted, when leading a protest and demanding punishment for his crimes.Her first 2009 release, titled Kick, was likewise declared a box office success,[29][30] becoming one of the highest-grossing films that year.[40] In addition to playing the role of the narrator, she portrayed the character of Shruti Ghosh, a girl who leaves her true love for material comforts.The movie released on 14 September 2012,[41] to highly positive reviews from critics,[42] and was a major commercial success, earning ₹1.75 billion (US$20 million) worldwide.[44] Rajeev Masand stated "Ileana leaves a lasting impression in her Hindi film debut, conveying both love and pain through those beautiful, expressive eyes".[48] She next appeared in the Rajkumar Santoshi action comedy film Phata Poster Nikhla Hero opposite Shahid Kapoor.[54][55] Anna MM Vetticad noted, "Illeana D’Cruz looks stunning in the film and does a decent job, but her characterisation is troubling.[65] After six years hiatus, she signed a Telugu film Amar Akbar Anthony starring opposite her frequent co-star Ravi Teja.[66][67][68] Released amid good expectations the film opened with negative reviews[69] and failed at the box office."[74] Post a hiatus of three years, D'Cruz returned to films in 2024, with Unfair & Lovely opposite Randeep Hooda, playing a dark-skin girl.[85] In addition to her acting career, D'Cruz is a prominent celebrity endorser for brands and products including Clear Shampoo with Virat Kohli and CavinKare with Akshay Kumar.