Hokuriku Broadcasting Company
The "MRO" abbreviation is taken from the last letters of the call signs "JOMR" and "JOMO" of the Kanazawa and Nanao broadcasting stations, respectively.The local newspaper Hokkoku Shimbun in Ishikawa Prefecture revived its plans to operate a new broadcaster.[1]: 4 The broadcaster was initially located in the 4th floor of the Marukoshi Department Store in Kanazawa City.[1]: 56 On April 1 of the same year, Hokuriku Broadcasting began construction of a new headquarters in Takaoka-cho (now Korinbo), Kanazawa City.[1]: 79 Shortly after Hokuriku Broadcasting started, TV began to spread rapidly due to the wedding of Crown Prince Akihito.[1]: 150–151 To celebrate the 15th anniversary of its founding, Hokuriku Broadcasting published "Ishikawa Prefecture Folklore"[1]: 165 in 1967, which included 484 ballads.[1]: 166–167 In August 1976, Hokuriku Broadcasting and Buffalo's WBEN-TV (now WIVB-TV) signed a sister station agreement.