Hokkaido Cultural Broadcasting
Hokkaido Cultural Broadcasting Co., Ltd. (北海道文化放送株式会社, Hokkaidō Bunka Hōsō Kabushikigaisha, UHB) is a TV station affiliated with Fuji News Network (FNN) and Fuji Network System (FNS) serving in Hokkaido, Japan, headquartered in Sapporo, established in 1971.In October 1969, the Ministry of Post (currently the Ministry of Internal Communications) approved the fourth TV license in Hokkaido, which attracted 59 companies to apply.[1]: 43 When it first commenced broadcasts, coverage area was just at 66% of households (initially at Sapporo, Hakodate, Asahikawa, and Muroan) and increased after half a year to 81.9% (expanding to Obihiro, Kushiro, and Abashiri).It achieved more than 20% in ratings, and also promoted tourism in the Furano area, where the drama is produced.[2] On October 1, 1983, UHB introduced its current logo featuring lowercase letters.