The Hannover Messe started in 1947 in an undamaged factory building in Laatzen, south of Hanover, by an arrangement of the British military government in order to boost the economic advancement of post-war Germany.[13] In the 1980s, the growing information and telecommunication industry demanded the organizer Deutsche Messe AG to split the fair.[15] The Hermes Creative Award is available to any individual people, small or large business, or nonprofit organization from any country worldwide.The competition acknowledges and rewards creative works in different categories, including print, marketing, public relations, digital media, advertising, and products and services.[16] Hannover Messe has changed over the years, from a local trade fair into a global event.
