Since the invention of Gen I in 1998, the company produced several generations of products licensed to and customized for some major automotive brands, that in turn have marketed Haldex Traction AWD under different names.On 17 December 2010, American-based BorgWarner announced that it had signed an agreement to acquire the Traction Systems division of Haldex AB.[8][9] The third generation of Haldex coupling made its appearance on the newly re-designed Land Rover Freelander 2 (LR2 in the United States).[16] On 16 April 2009 Haldex announced a deal worth SEK4.5B (approx US$530M) to provide Volkswagen with a new AWD system for the company's new modular platform due in 2012.[18] The GenV AWD coupling, now distributed by BorgWarner TorqTransfer Systems, features a new design aimed at reducing vehicle complexity and simplifying integration into the drivetrain.