HP Utility Data Center
The project was notable, in that it was a private cloud offering, based not on the manipulation of VMs, but the allocation of bare-metal servers contained in racks.The farms were internally represented in an XML called FML (Farm Markup language), and enacted via a Java-based engine that managed provisioning, complete with safe "clean-room" networks for safe disk wipe and load between customer allocations, and one of the first uses of SAN gateway to act as a sort of "SAN firewall" to limit WWN spoofing, that at the time, was less well understood in SANs than the equivalent LAN spoofing.Internal discussions at the time were the inspiration for what later became the introduction of Brocade's "Secure Fabric OS" – the first SAN switch to introduce the notion of WWN authentication.2) The loss of first-mover advantage spending so much time stabilizing the product, and porting to the HP hardware/software ecosystem.3) When the "dotcom bubble bursting" reached its highest point, a significant portion of the target market segment (ISPs and IDCs) for UDC went bankrupt.