The Queensland Government commenced construction proceedings as a result of the increasing demand on the Gold Coast for larger space and concurrent sessions during national and international conventions and incentives.[3] The GCCEC is home to numerous conventions, from the association, corporate and franchise sectors to consumer shows and entertainment events.In 2007, the Professional Bull Riders (PBR) hosted its first-ever World Cup event at the GCCEC, pitting 5 nations of bull riders against each other in a team format; the event was won by team Brazil.[5] In 2012, GCCEC played host to the Gold Coast judges' audition in the third series of Seven Network's The X Factor and the UFC on FX: Sotiropoulos vs. Pearson bout – the first of its kind to be held in Queensland.[8] Media related to Gold Coast Convention and Exhibition Centre at Wikimedia Commons