Gert Boyle

Gertrude Boyle (née Lamfrom; March 6, 1924 – November 3, 2019) was a German-born American businesswoman in the U.S. state of Oregon.After her family fled Nazi Germany, her father founded the business that became Columbia Sportswear, where in 1970, she became company president.Starting in the 1980s, she appeared in a series of advertisements for Columbia Sportswear with her son, Timothy Boyle, often humorously testing the quality and durability of their products.[2] The company struggled and teetered on bankruptcy[5] until, in the 1970s, she and her son Timothy refocused the business on outdoor clothing and casual wear which paralleled a general trend away from formal work attire.[10] In 1948, she married Joseph Cornelius "Neal" Boyle, an Irish American from Pennsylvania whom she met in college, at All Saints Church in Portland, Oregon.[2] In 2013, her son Tim was the CEO of Columbia;[11] Kathy is an artist and real estate saleswoman and Sally is the co-owner of Moonstruck Chocolate, an upscale chocolatier.
Gertrude Boyle KannoAugsburgPortland, OregonUniversity of ArizonaColumbia SportswearTimothy BoyleHildegard LamfromOregonNazi GermanyGrant High SchoolTimothyoutdoor clothingGore-TexSpecial OlympicsWorld GamesCourt Appointed Special Advocates for ChildrenKnight Cancer InstituteOregon Health and Science UniversityHildegardIrish AmericanPennsylvaniaCatholicMoonstruck ChocolatechocolatierWest Linn, OregonAmerican Academy of AchievementThe OregonianPeopleUniversity of PortlandOregon Health & Science UniversityForbesThe New York TimesYouTubeOregon Women of AchievementVera KatzBarbara RobertsNorma PaulusNancy RylesBetty RobertsMary Wendy RobertsY. Sherry ShengUrsula K. Le GuinGail ShibleySusan HelmsAnn AikenMary Alice FordAnnabelle JaramilloJanet StevensonMyrlie Evers-WilliamsKate BrownJudith A. RamaleyMargaret CarterBev ClarnoJoan Priscilla KilbournAvel GordlyRoslyn HillSue ShafferSusan CastilloDiane RosenbaumJerralynn NessJohanna BrennerCherri M. PancakeGretchen SchuetteNancy GoldenDarlene HooleyArlene SchnitzerGretchen KafouryMelody RoseJane LubchencoSheila NorthLisa SchroederCheryl StrayedJoanne VergerAdrienne NelsonGinny BurdickMari Watanabe