[1] La Gazzetta dello Sport was founded by Eliso Rivera and Eugenio Camillo Costamagna.[3] Its role extends beyond news reporting and features, to direct involvement in major events, including (since 1909) the organization of the Giro d'Italia (lit.[4] The newspaper, published on pink paper, sells over 400,000 copies daily (more on Mondays when readers want to catch up on the weekend's events), and can claim a readership in excess of three million.With some 24-28 pages out of 40 devoted to the sport on a daily basis, much of the journalism is speculative and sensationalist rather than the pure reporting of matches.The paper has a good record for campaigning journalism, and played a significant part in exposing the 2006 Serie A scandal that rocked Italian football and led to the relegation of Juventus and points penalties for other leading clubs.