Throughout its long existence, it pioneered trends in radio and TV news gathering and current affairs production.The rebranding is intended to emphasize the combined resources of its television, digital, radio, and regional platforms as a singular, multi-platform news operation.[3] IMReady was forged through a partnership between GMA and several government agencies including DOST-PAGASA and Metropolitan Manila Development Authority (MMDA).[5] As part of the changes within GMA Integrated News, IMReady was renamed to GMA Integrated News Weather Center in 2023, focusing on weather forecasting with an 'expanded' roster of forecasters, succeeding Nathaniel Cruz, who retired as it's resident meteorologist.[6] The social media responsibility campaign "Think Before You Click" by GMA News and Public Affairs was spearheaded by former GMA Vice President for Professional Development and journalist Howie Severino, reminding netizens to be responsible with every click they make on social media or anywhere online.