Flámæli
friend) was pronounced /ˈvɛːnœr/ (as if written ⟨venör⟩) and skyr (/scɪːr/, a kind of yogurt) as /scɛːr/ (like ⟨sker⟩), while the vowels e and ö were raised such that spölur (/spœːlʏr/, transl.[2] This sound change was thought to be very ugly and called hljóðvilla (transl.[3] It was prominent from 1940 in the speech of people from the Southwest and the Eastfjords, but also in the North and in Húnavatnssýsla.[1] A special campaign was carried out during 1940–1960 in primary schools to eliminate flámæli.[3] RÚV and Þjóðleikhúsið enforced a policy that the so-called phonological error would not be allowed.