Farrar & Rinehart
Farrar & Rinehart enjoyed success with both non-fiction and novels, notably, the landmark Rivers of America Series and the first ten books in the Nero Wolfe corpus of Rex Stout.Mary Roberts Rinehart supported her sons and their company by leaving Doubleday, Doran; her bestselling mysteries became a mainstay of the new imprint."While we believe in applying journalistic methods to publishing we feel that ... there is a need for literature that is written in quiet places and that is brought to the public with dignity."[1] During the early summer of 1929, Farrar & Rinehart designed and distributed its first promotional piece, the first cannon in what they hoped to be a successful advertising campaign for the book Speculation: The Wall Street Gamebook.Its bestsellers included Hervey Allen's Anthony Adverse (1933), which sold more than two million hardcover copies.