The Famous Grouse

The Famous Grouse is a brand of blended Scotch whisky produced by The Edrington Group in Scotland.[1] The single malt whiskies used in The Famous Grouse blend include the Edrington-owned Highland Park and The Macallan.[3] As a standard price blended Scotch whisky, its main competitors in its home market are Grant's, Bell's and Teacher's.He created a new blended brand called The Grouse in 1896. at this time the company was still operating from the grandfather's premises but had expanded to occupy adjacent shops, jointly covering 20 to 26 Atholl Street.[1] In September 2024, Edrington reached an agreement to sell The Famous Grouse to William Grant & Sons, subject to customary regulatory approvals.Blenders optimize a standard taste for their products by blending casks of varying ages among batches.
Advertising promoting Matthew Gloag & Son promoting import of port from Douro , c. 1850, Red Lion Public House, Culross
A bottle of Black Grouse
Blended whiskyEdrington GroupAlcohol by volumeblendedScotch whiskyThe Edrington Groupsingle malt whiskiesHighland ParkThe Macallanred grousegame birdBell'sGrant'sTeacher'sChristmas periodgrocermerchantPerth, ScotlandFrancePortugalQueen VictoriabanquetGreat French Wine Blightblended whiskiesHighland DistillersRoyal WarrantWilliam Grant & Sonspeatedblack grouseptarmiganblended malt whiskySuntory Global Spiritstelevision advertisingsponsorfootballSt JohnstoneScotland national rugby union team2014 Commonwealth GamesGlasgowWayback Machine