[5] None of the eleven figures have specified genders, except for the purple minifigure, meant to represent a drag queen, with a "highly stylized beehive wig".[5] The set name is inspired by "Everything Is Awesome", a song from The Lego Movie, a feature film released in 2014.A build of Trafalgar Square, released in 2019, includes a tiny rainbow flag, while sets of bride and groom figurines in the BrickHeadz line were sold separately, allowing fans to purchase two brides or two grooms if they choose to.[1] Ashton noted that he grew up as a gay teen in the 1980s, in a daunting time when homophobia was widespread at the height of the HIV/AIDS crisis, and that he was constantly told which toys to play with.[3] In releasing the set, the Lego Company highlighted its employee diversity and efforts towards inclusion, as well as partnerships with LGBT organizations including Stonewall.