[1] The label is owned and endorsed by the Ministry for the Environment of the New Zealand Government.[1] The Environmental Choice programme, which started in 1992,[1] is administered by the New Zealand Ecolabelling Trust[2] on behalf of, but independently from, the Ministry for the Environment.[3] The trust and the programme are part of the Global Ecolabelling Network.[1][2] The label identifies products and services that meet high-quality environmental standards throughout their life cycle.[3] It is New Zealand's only ISO Type I ecolabel[1] and the country's most comprehensive and robust product-focused certification.
