Daewoo Motors
This car had an international ambition for GM, as it was sold almost worldwide, as the Pontiac LeMans, Asüna GT and SE, or Passport Optima.In 1994, Daewoo started importing the second-generation Honda Legend to replace the discontinued flagship Imperial, under the name of Arcadia.It spawned three variants: four-door, three-door, called Romeo, and a five-door, the Juliet, being the first model of a whole new family of cars to be created.Also in late 1997, the mid-sized Leganza followed, also designed by Giorgetto Giugiaro, borrowing some styling cues from the existing 1990 Jaguar Kensington concept car.The design was signed by Fabrizio Giugiaro and based on his 1992 "Lucciola" concept car which was initially imagined as a replacement for the Fiat Cinquecento.Sold in South Korea, alongside the Leganza, until the end of the latter's production in 2002, it existed in two variants: Classic and the sportier Eagle, the Nubira received a facelift in the same year.Daewoo owned a share of AvtoZAZ, an automobile manufacturer based in Ukraine, from 1998 to 2003, establishing the AvtoZAZ-Daewoo joint venture.In August 1992, Daewoo set up Uz-DaewooAuto, a joint venture in Asaka, Uzbekistan, leveraging the presence of a large local ethnic Korean minority.Daewoo also invested into Poland's Fabryka Samochodów Osobowych (FSO) in 1995, forming a joint venture called Daewoo-FSO, for the assembly of the Matiz city car, a successor of the Tico, that was very popular in the Central European market.In the same year, the company became the exclusive importer and distributor of Daewoo vehicles for the Czech Republic, and started manufacturing the Polish Lublin van and the new Avia D60/90 series truck range.In 1998, the low-volume assembly of the Lanos, Nubira and the Leganza started in Taganrog, Russia, at the TagAZ-Doninvest factory[9] The cars were sold on the local market under the Doninvest brand, as the Assol, Orion and Kondor respectively.The deals on supplies of pre-assembled CKD kits ended in 2005 and the facilities were forced to rely on their own production capabilities from that point on.In Europe, Daewoo Motor started selling the Espero and the Cielo (or Nexia) from the beginning of 1995, and achieved reasonable sales success, particularly with British buyers, where Daewoo proved popular largely due to its competitive prices and revolutionary dealership network, where cars were sold at fixed prices with a revolutionary aftersales service which included free servicing for three years.[11] The Rezzo (or Tacuma), Evanda (Magnus) and Kalos models were then released, before the SsangYong-based SUVs : Korando, Musso and Rexton.Later, the tendency went towards a uniformisation in the Chevrolet Europe range: the Spark and the Cruze bear the same model names throughout all European markets.
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