At the time, the commercials usually consisted of how soft the roll was by showing a cotton ball and comparing it to the product itself.In early 2008, Cottonelle devised an extensive advertising campaign featuring a large "Comfort Haven Bus" decorated to resemble a dog.According to Ad Rants, the bus would travel cross-country to "offer visitors access to "relaxation stations" where people can see first-hand—and hopefully in privacy—how soft and comforting Cottonelle can be.On a package of Cottonelle toilet paper would be a label with a certain number of points.Cottonelle is marketed as Andrex in the UK and Republic of Ireland,[2] and as Baby Soft in South Africa.
