Conserve (NGO)
With a seed grant from the United States Agency for International Development (USAID), the duo began advocating waste management through seminars and workshops.In synergy with the local Resident Welfare Associations (RWA), the Ahujas would also collect the waste of several colonies in a park and then segregate it.She saw that a thicker fabric could be used to make bric-a-brac like pen holders and file folders, and realized she'd finally found a successful recipe when her homemade products were popular at a fair at the U.S. embassy in New Delhi.[2] Ahuja’s project has created employment for scores of underprivileged people and also become a solution for solving the problem of plastic waste.[3] Recognition In August 2018 Power Brands awarded Anita Ahuja the Bharatiya Manavata Vikas Puraskar for her efforts to protect our planet and all forms of life in it through her innovation – "handmade recycled plastic" – which will not only stall our hurtling march towards an "environmental holocaust", but also make plastics a high end fashion material.