Co-option
[3] In a 1979 article for Harvard Business Review, consultants John Kotter and Leonard Schlesinger presented co-optation as a "form of manipulation" for dealing with employees who are resistant to new management programs: Co-opting an individual usually involves giving him or her a desirable role in the design or implementation of the change.Co-opting a group involves giving one of its leaders, or someone it respects, a key role in the design or implementation of a change.Examples are: Sociologist Philip Selznick, in the context of the Tennessee Valley Authority (TVA), described this form as "formal cooptation".the process by which those who control the spectacular culture, embodied most obviously in the mass media, co-opt all revolutionary ideas by publicizing a neutralized version of them, literally turning oppositional tactics into ideology.[] The SI [Situationist International] identified the threat of revolutionary tactics being absorbed and defused as reformist elements.