The Green America Approved seal is given to applicant businesses that operate in ways that support workers, communities, and protect the environment.Founder Paul Freundlich thought that there was a significant segment of Americans who had been changed by the culture of recent decades,[7] yet had not found a way to express that in their lives.[9] Co-op America began as a collaborative marketplace, speaking to the shared interests of consumers and business, by a staff and an elected governance structure.Green America has programs to promote environmental preservation and improve human rights in food, finance, labor, social justice, and climate.Your Green Life is an annual publication that is a guide for consumers who wish to make responsible choices when purchasing goods or services.