Chi Chi LaRue
[4] In March 2004, LaRue was preparing to leave to travel to London to direct Taking Flight when he had a mild heart attack.[4] In 2006, LaRue announced that he would no longer produce films for Vivid Video because they were featuring actors and actresses having sex without condoms.LaRue coined the term "straight-for-pay" (a play on "gay-for-pay"), to describe performer Blake Riley's first encounter with a woman.In 2012, LaRue directed the music video for "Trouble" by RuPaul's Drag Race contestant Willam Belli, which premiered on Logo TV.[7] On January 11, 2020 LaRue re-opened the historic Circus Of Books - a West Hollywood book and gay pornography store originally opened in 1960 and operated until the owners decided to sell to Channel 1 Releasing, a company led by Rob Novinger who was also a partner in Chi Chi LaRue's originally opened in 2009 a few blocks away.