Celanese Theatre
[2] Produced by the Celanese Corporation and the William Morris Agency, it featured plays by Maxwell Anderson, Philip Barry, Rachel Crothers, Eugene O'Neill, S. N. Behrman, Elmer Rice, John Van Druten, Sidney Howard, Paul Osborn, and Robert E. Sherwood.For two months beginning in October, Celanese Theatre alternated with King's Crossroads, which was a "movie series".[4] Celanese Theatre was nominated for Primetime Emmy awards as Outstanding Drama Series in 1952 and 1953.[5] It won the Peabody Award in 1951, with the comment "For the first time, Celanese Theatre fused the realism and vitality of the theatre at its best with inventive camera and production techniques, revealing the limitless potentialities of television to project great drama into the American home."[6] The program ended when officials at the Celanese company concluded that it cost too much, despite positive recognition by critics and awards organizations.