Bumvertising
The Bumvertising website publicizing this form of advertising was launched in August 2005 by Benjamin Rogovy, a 22-year-old entrepreneur who hired homeless men in the U.S. city of Seattle, Washington, to carry signs with the URL of his poker player match-up site.The homeless person will usually carry the sign for a small amount of money or food for a rather low expense to the advertiser.The cost to get the beggar to hold the sign is much lower than paying minimum wage to a person wearing a sandwich board or costume.Homeless advocates accuse Rogovy of exploiting the poor and take particular offense to the use of the word “bum” which is generally considered pejorative.[2][3] Rogovy was parodied during an interview by correspondent Dan Bakkedahl on the September 20, 2005 episode of The Daily Show.