Brough is situated on the northern bank of the Humber Estuary, approximately 12 miles (19 km) west of Hull city centre.It was recently recognised as one of the most desirable places to live in Yorkshire, with a rising affluent population and a growing reputation for prestige, quality of life, and thriving communities such as Elloughton-cum-Brough In Bloom.Brough has a range of shops and takeaways, and two supermarkets: Morrisons, Aldi, Sainsbury's Local, with a Lidl planned to be built.There are two dentists, two vets, hairdressers, a medical centre, a private hearing aid audiologist, a post office.Other services are TransPennine Express trains running west to Leeds, Manchester Piccadilly, Liverpool, and Northern to York, Doncaster and Sheffield.The services run to Hull as well as other towns and villages in the East Riding such as Goole, Howden, North Ferriby and Beverley.