Billboard Latin Music Lifetime Achievement Award
The Billboard Latin Music Lifetime Achievement Award is an honor that is presented by Billboard magazine to an artist or a group "an enduring and exceptional career, encompassing artistic and personal contributions that have had a major impact on Latin music worldwide.[2] The recipient of the Lifetime Achievement Award is decided by the Billboard editorial committee.[3] The Lifetime Achievement Award was first given to Morton Gould, the president of the American Society of Composers, Authors and Publishers (ASCAP), during the 4th Annual Billboard Latin Music Conference in 1993.[5] The accolade is usually awarded to a recording artist, but may be presented to industry figures who have helped raise the awareness of Spanish-language music globally.[7][8][9] Mexican singer-songwriter Marco Antonio Solís has been given the Lifetime Achievement twice, once in 2005 and again in 2016, to commemorate his 30th and 40th anniversary as a recording artist respectively.