Betty Crocker Star Matinee

[4] Notable guest stars included Uta Hagen,[5] Dane Clark[6] Constance Bennett,[7] Zachary Scott,[8] Miriam Hopkins,[9] Albert Dekker,[10] Roland Young,[11] Audrey Hepburn, David Niven, Veronica Lake, Basil Rathbone, June Lockhart, Raymond Massey, Thomas Mitchell, Teresa Wright, Celeste Holm, and Robert Cummings.The program was initially broadcast from noon to 12:30 p.m. Eastern Time on Saturdays.The format consisted of "a dramatic excerpt, a recipe, and a female personality".[3] Beginning March 1, 1952, it was moved to 11:30 to noon on Saturdays, replacing A Date with Judy.[12] Plays from which excerpts were performed include The Late Christopher Bean, featuring Thomas Mitchell,[3] Eastward in Eden with Constance Bennett,[7][13] and Mary Rose, starring Teresa Wright.
General MillsBetty CrockerAmerican Broadcasting CompanyAdelaide HawleyUta HagenDane ClarkConstance BennettZachary ScottMiriam HopkinsAlbert DekkerRoland YoungAudrey HepburnDavid NivenVeronica LakeBasil RathboneJune LockhartRaymond MasseyThomas MitchellTeresa WrightCeleste HolmRobert CummingsA Date with JudyThe Late Christopher BeanMary RoseProQuest