BeingGirl
[13] The site provides information and expert advice on topical self-care issues such as menstruation, eating disorders, acne and dating,[14] by taking a "big-sister approach".[19][20] Sociologist Adam Arvidsson, writing in 2006, analysed the site's premise as being that "engagement in community-like interaction will generate emotional and experiential ties" in consumers.[24] David G. Knox, a teenage market specialist in P&G's beauty division said that they approached Sony in order for teens to associate their brands with stars such as singer-songwriter Teddy Geiger.[28] Its Indian site was launched in 2006, which Nikhil Pahwa on the contentsutra blog observed to "lack the freedom of a social networking space", such as Hindustan Unilever's Sunsilk Gang of Girls.[12] In 2011, the charity Mothers' Union criticised the site for being "clearly a marketing tool" and Rebecca Morgan of the London Feminist Network linked references to hair removal and erotic underwear with the sexualisation of childhood.