Since its launch, Lanexang Beer has been continuously gaining popularity among local drinkers though it is relatively hard to find.Its distinguishing ingredient is "khao kai noy" rice, which is claimed to give the beer a "...good scent and non-sticky texture,..."[4] In 2018 and 2019, LBC launched two new beer types; Beerlao White, a white lager, and Beerlao IPA.[5] Beerlao was an official sponsor of the 2009 Southeast Asian Games held 9–18 December 2009 in Vientiane as well as most sports events in the country.They are one of the main marketers in the country and issues one of its most popular calendars, showcasing the year's winners of the Beerlao beauty pageant.[7] Beerlao is now exported to the United Kingdom, the United States, Canada, Australia, New Zealand, South Korea, Ireland, Japan, Vietnam, Cambodia, France, Thailand, Denmark, Hong Kong and Macau,[8] Switzerland, mainland China, Singapore, and the Netherlands.