The company specializes in toys, video games, arcades, anime, restaurants, and amusement parks.As part of that, the new logo is based on a fukidashi, a speech bubble that represents both the worldwide influence of Japanese manga as well as their efforts to be communicative with players.[31] In July 2022, Bandai Namco confirmed that an unspecified party hacked the company, gaining unauthorized access to internal systems to multiple groups in Asia outside Japan.[5] Its North American branch, Bandai Namco Holdings USA, was officially formed on January 6, 2008, and handles the US operations of the company from their headquarters in Irvine, California.[34] Bandai Namco Holdings is headed by president Mitsuaki Taguchi and chairman Shukuo Ishikawa, both of whom took their respective positions in 2018.[38] Prior to the recent reorganization into just three business units, Bandai Namco Holdings was structured into six product areas known as Content Units: Toys and Hobby (toys), Network Entertainment (video games), Real Entertainment (amusement parks), Visual and Music Production (anime and music albums), IP Creation (creation of new intellectual properties), and Affiliated Business (supporting companies).[44] Bandai Spirits designs toys intended for more mature audiences, alongside prizes for video arcades.Other companies under the unit include Seeds, which produces medical equipment; Plex, a designer of toys based on licensed characters;[46] Sun-Star, which designs and distributes stationery to consumers and Japanese school systems; CCP, a producer of sundries and consumer electronics; and Banpresto Sales, a distributor of prizes for arcades.Video games designed by Amusement include Time Crisis 5, Star Wars Battle Pod, Pac-Man Racing, and Galaga Fever.[47] In addition, Amusement provides services for Bandai Namco's "Banacoin" digital currency platform and mobile applications to promote events at its arcades.