The first major concert in the arena was held by Jean Michel Jarre, followed by artists Sade and Amorphis.[3] During three days in February 2012 the arena hosted the Cirque du Soleil show Saltimbanco for the first time in Bulgaria.[6] The arena recorded its first sold-out game on 9 June 2012, when 12,501 fans (128 more than the official capacity) came to see the Olympic qualification volleyball match between France and Bulgaria.Bulgaria's ruling GERB party is a consistent user of the arena, having held its rallies and conferences within it for years.This trend was bucked during late 2019 Bulgarian local elections, as the party wanted to undertake a "humble" campaign.