After it was announced that the Graydons Canadians, a team from Amsterdam would not participate in the Eredivisie of 1995–96, Ed de Haas, Carlo Brunink and Oscar Kales founded the club.The club immediately started playing in the highest division in the Netherlands, and was named Finish Profiles Amsterdam after the new main sponsor.In the 1996–97 Jan Willem Jansen became head coach and new players like Mario Bennes were acquired, which led to the team winning the NBB Cup and reaching the league Finals.In the 1998–99 season the club won its first Dutch championship and reached the semifinals of the Korać Cup, in which it lost to Racing Basket Paris.The team, led by domestic players as DBL All-Stars Jessey Voorn, Dimeo van der Horst and Ramon Siljade did manage to reach the Playoffs in the 2009–10 and 2010–11 seasons.