Ally & Gargano
Founder and CEO Fred Smith of FedEx (name changed in 1994), has publicly stated, "Had it not been for Ally & Gargano, Federal Express would probably not exist today."On May 18, 1959, Amil Gargano, art director, and Jim Durfee, copywriter, arrived at LaGuardia Airport to meet a grateful Carl Ally waiting on the tarmac waving enthusiastically with a half-eaten pastrami sandwich.Carl, highly intelligent, articulate, opinionated and bumptious, was summoned to Detroit on December 15, 1959, and was immediately fired by a senior management who feared a man they felt they could not bend to their will.Amil Gargano and Jim Durfee, angered by Carl's harsh and financially punishing dismissal, left Campbell-Ewald in New York for Benton & Bowles and J. Walter Thompson respectively.The aggressive advertising created by A&G resulted in the breakup of the AT&T monopoly and rocketed MCI to achieve the highest revenue growth at that time in the history of American business.