Allen Carr
Allen John Carr[1] (2 September 1934 – 29 November 2006) was a British author of books about smoking cessation and other psychological dependencies including alcohol addiction.At Allen Carr Clinics during stop-smoking sessions, smokers are allowed to continue smoking while their doubts and fears are removed, with the aim of encouraging and developing the mindset of a non-smoker before the final cigarette is extinguished.[6] The two randomised controlled trials formed part of the evidence which led to approval for Allen Carr's Easyway to Stop Smoking in-person Live Group Seminars use on the National Health Service (NHS).Approval was granted by England's internationally renowned National Institute for Health and Care Excellence (NICE)[7] with the committee finding that Allen Carr's Easyway was not only effective but also cost-effective.[10] Based on their full money-back guarantee (which requires two follow-up sessions without reimbursement of travel), Carr's clinics claim 90% success rate in aiding smokers to stop for three months, and 51%[11] success rate in helping smokers stop for 12 months based on an independent study not connected with any health organisation.Celebrity endorsements include Richard Branson, Anthony Hopkins, Ashton Kutcher, Ellen DeGeneres, Nikki Glaser, Chrissie Hynde, Michael McIntyre, Pink, Jason Mraz, Charlotte Church and Hrithik Roshan which aids the organisation's efforts to expand commercially.I still feel the same way today.” Carr wrote to the then British Prime Minister Tony Blair, urging the UK Government and NHS to accept his method, saying that the "powerful influence" of lobbyists working for nicotine replacement firms had turned them against him.