He was the creative director of Lanvin in Paris from 2001 until 2015,[1][2][3][4] after having done stints at a number of other fashion houses, including Geoffrey Beene, Guy Laroche, and Yves Saint Laurent.[10] From 1996 until 1998, Elbaz worked for the French house of Guy Laroche as head of prêt-à-porter,[13] moving to Paris in 1997 and drawing favorable notice in the fashion press.[15] During his 14-year tenure, he was credited with the house's renewed appeal thanks to Elbaz's "classic with a twist"[7] takes on silk cocktail dresses and other feminine designs, often playing with color or other unusual variations on hallmark elegance.[16] Looking back on his career, Women's Wear Daily wrote, "His elegant, feminine designs and pulse-pounding runway shows, which had a carnival spirit, catapulted Lanvin to become a top Paris fashion house.[20] Notably, for his fall collection in 2012, the house's 10th anniversary, Elbaz chose ordinary people to feature in Lanvin's promotional campaign, including an 18-year-old musician and an 82-year-old retiree.[16] After leaving Lanvin, Elbaz designed all of the costumes Natalie Portman wore in the 2016 film A Tale of Love and Darkness which she also wrote and directed.[27] It is Richemont's first involvement in a newly emerging brand[28] and focuses on creating streamlined foundational basics and technical knits, which the designer termed "switchwear.Packaging included shopping bags imprinted with Paul Iribe's 1907 illustration of Lanvin and her daughter Marguerite, and shoe boxes designed like antique library files, tied with black ribbons to emphasize the precious nature of the product.