ABC Family (Australian TV channel)
[4] The Australian Broadcasting Corporation stated that it wished to run up to four multichannels at different times of the day or alternatively offer a high-definition television channel.The channel was officially inaugurated by former Minister for Communications, Senator Helen Coonan, at the Australian Parliament House in Canberra on 10 March 2005.[9] Similarly in the same year, programmes produced included Australia Wide, Short and Curly, dig tv and Late Night Legends.[9][10] Previously limited in the subjects it could cover, ABC2 was henceforth able to carry shows identified as comedy, drama, national news, sport or entertainment.[15] The rebrand was intended to capture a younger audience than ABC1, along with programming shifts bringing across original shows such as the popular Good Game and controversial Double the Fist.On 4 December 2009, coinciding with the launch of the new youth multichannel ABC3, the children's programming block on ABC2 was relaunched as ABC For Kids on 2, and shifted its positioning to focus exclusively on preschool programmes.The previous idents were produced in part by Amanda Dennis (known for her work on Australia Wide, and Good Game), and were used in some form since the channel's launch, until the 2008 rebrand.All promos featured the "Big 2" placed in famous, and iconic Australian locations, such as Sydney Harbour, the Melbourne Convention & Exhibition Centre and the Northern Territory.After concerns in some sections of the media that the 43-year-old Lissajous curve brand was to disappear completely, ABC management reaffirmed that it would remain in use by the corporation.