The Winter Classic had been on a steady decline in ratings, one exacerbated by the move to the cable-only TNT Sports in 2022, and the move to the less crowded slot on New Year's Eve afternoon (much of the game took place in the gap between the 2024 Texas Bowl ending and the Fiesta Bowl's kickoff) was intended to make the event "something (...) very unique on that day."[7] In practice, the move to New Year's Eve backfired, with viewership hitting an all-time low for the event, as one of the bowl games that partially overlapped with the game, the Citrus Bowl, featured the Illinois Fighting Illini football team (potentially diverting Illinois viewers away from the game); viewers also commented on social media of how they had not noticed the date change and had sought the game on television during New Year's Day only to find they had missed it, while others expressed burnout toward seeing the Blackhawks in yet another Winter Classic after losing all four previous appearances and sitting, at the time, in last place in the NHL's standings.[8] A moment of silence for former president of the United States Jimmy Carter who died two days earlier was held prior to the game.The American national anthem was performed by Blackhawks anthem singer Jim Cornelison, accompanied by organist Carrie Marcotte and American Sign Language performer Nathaniel Kelly and Interpreter Samantha Taplin.In the United States, broadcasting rights to the game are held by TNT, with sister channel TruTV simulcasting, and streaming on Max.