[citation needed] In 2011, Cellcom began to deploy UMTS services in the 850 MHz band, employing unused capacity in that frequency range since by then it had very few TDMA customers remaining.In 2009, Cellcom launched an ad campaign showing Israel Defense Forces soldiers playing football across the Israeli West Bank barrier.[11][12] On 12 February 2020, the United Nations published a database of 112 companies helping to further Israeli settlement activity in the West Bank, including East Jerusalem, as well as in the occupied Golan Heights.[14] Cellcom was listed on the database on account of its "provision of services and utilities supporting the maintenance and existence of settlements" and "the use of natural resources, in particular water and land, for business purposes" in these occupied territories.[15] On 5 July 2021, Norway's largest pension fund KLP said it would divest from Cellcom together with 15 other business entities implicated in the UN report for their links to Israeli settlements in the occupied West Bank.